MarTech
Independence
A Strategic Initiative to Give Marketing Full Ownership of Their Technology Stack
The Breakthrough Moment
During the recent UPW Summit, a critical checkout failure contributed to a 7,000+ ticket gap over two and a half days. LetsGoLive was brought in to diagnose the issue. Within 25 minutes, we rebuilt a high-converting sales page and identified the root cause.
That experience revealed a deeper issue: your marketing team cannot move at the speed your business demands. Not due to lack of talent or effort, but because workflows depend on handoffs between teams that slow execution to a crawl.
This proposal gives your marketing team full ownership of their technology stack—the tools, speed, and autonomy to execute campaigns without dependencies. The result: faster launches, better performance, and the ability to serve your audience at the level they expect.
What's Holding You Back
Speed Constraints
Marketing page creation takes 3-5 days minimum. Simple SKU creation requires cross-team involvement, turning 30-minute tasks into multi-day waits.
Data Fragmentation
Sales data in Salesforce, leads in HubSpot, attribution in Hyros. Amplitude tracking only 65% of needed data. No single source of truth.
Ownership Gaps
When work crosses between teams, accountability disappears. QA claimed but not executed. 30+ second page loads under traffic.